These liberal gun-owner organizations are generally right-wing astroturfing fronts or gun manufacturing lobbyists.

Their goals are twofold: (1) Tap into an unreached market to sell the left more firearms, and (2) to muddy the waters of political discourse, with the worst among them hoping to incite a civil / race war.

Mass proliferation of firearms in America yields a net-negative to society. If they actually improved society, then the correlate of increased firearm availability and crime/homicide-rates should be inversely proportional. In America, they are anything but. We would be much better off overall tackling this as a supply-side problem and inducing scarcity, combined with select licensing (training and specific purpose, such as farming).