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Not just that. The whole /r/place event has been covered by (tech) news sites every year. This year, it’s a much better story than ever before.
Exactly, this is a huge marketing event for them. If the marketability of Reddit is shown to be “FUCK SPEZ FUCK SPEZ FUCK SPEZ”, that is going to cost them in terms of that white glove corporate cleanliness they crave to provide and profit off of.