It’s the ol’ Blizzard “Look, we’re introducing a new character who might be gay! There’s no lore that references it anywhere, we’re just tellin’ you they’re gay or lesbian, aren’t we great!” kind of maneuver. Ooh, look at the special thing we’re doing, aren’t we playful and fun?

For the record, I’m all for inclusiveness, I just use Blizzard as an example since they used to be just so transparent about that before the really dark times.