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This is more like protesting Walmart while shopping there daily. Reddit directly benefits from the continued traffic.
i dont know how eager the advertisers are about advertising next to a canvas where the nicest message is fuck the CEO of that place. Twitter is struggling to get advertisers on board with how much of a fuckup Musk is as a CEO. Spez says that Musk is his idol and advertisers dont want a right wing cesspool filled with threats of violence and hatred to have their products right next to. And that is easier to enforce with a relatively small side like reddit, as opposed to facebook or instagram.