People are still subscribed to Netflix, even though the price keeps going up, even if they don’t watch it. People still have multiscreen subscriptions, even if only one person ever watches it. People still pay their monthly fee for a cable subscription.

I upgraded to a Family subscription so I could watch my YouTube without Ads and I could watch YouTube with my brother without Ads and it was only a few dollars more.

If Google increased the price gradually, a dollar at a time, I would probably not have noticed, like the mythical frog in the cookpot. The fact that they increased the price and clamped down on Ad Blockers at the same time bought media attention to the price rise.