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The post is not intending to criticize an irregular work schedule on its merits. Indeed, some occupations require an irregular schedule.
The criticism directs at platforms manipulating workers by obfuscating the structure of exploitation through participation in the gig economy.
Note the text, “Working excessive hours isn’t… [just] flex…”
Yeah, I realised that.
My brain was like,
“Working excessive hours isn’t the flex(time) you think it is you exploited.” And then randomly the word “bastard”.
But re-read with my brain set to bad grammar meme setting, I realised it’s like,
"Working excessive hours isn’t the brag you think it is, you exploited idiot "