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The article and the referred articles are about the return shipping fee, not about handling and so. For example, fashion retailer H&M are beginning to charge European countries too, perfectly fine with the law :)
Before the EU law, in Czechia where I live, most places wouldn’t take a return at all. Most brick and mortar retailers still won’t. So for me it was a big step up to be able to return at all. Losing a few bucks on shipping is small compared to having to keep a whole product you don’t want. It’s one of the big reasons I buy almost nothing from brick and mortar stores any more.