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I don’t rule out that a lot of players simply want to stomp bad players, but that is not the only reason why people hate SBMM. The article mentions other two - long wait times and lack of variability. I believe that chess-like odds solve both.
And, sure, it wouldn’t solve the “WAAAH I WANNA DESTROY NOOBZ!11 LOL LMAO” “issue”, but… is it even fixable?