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I go to a store, I see a nice shirt, I don’t buy it, but I tell a friend about the shirt and he goes to buy it. Did the store make money off of me?
I watch a YouTube video and share it with a friend. That friend watches it and consumes ads (because my friend is a moron, sure). Did Google make money off of me?
But that wasn’t the point your were making. You were saying that the data has value in relation to your point, not the exposure. The implication you were making was that Google could still profit off the data
They are pursuing a multi variate strategy. They want to collect data and sell ads. They are directly related to each other.