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This is the behavior the maximizes short-term shareholder value, not building a long-term profitable, innovative enterprise. When some other company temporarily discovers a money spigot like Google did, there might be a brief resurgence of such an environment, but generally no one values or wants to protect innovation, as dollars are easily quantifiable and future potential is subjective. This is why 99% of the time people keep their head down and collect their paychecks.
Stock purchases should have a minimum investment period of like 5 years. Move the focus towards longer-term goals instead of quarterly profits.