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Never understood why we call them tech companies to be honest. There is nothing technologically interesting at twitter. And if there is… it is never the subject.
So I think the main thing is scale—they’re tech companies (in the category they’re in) because of the engineering required to build & maintain something that operates at the scale they do
And IMO at least in the early years it was pretty impressive what Twitter was capable of in terms of technology.
If I remember, tech companies are generally those whose primary products are digitally based. And technology these days has essentially become synonymous woth the internet.