This website contains age-restricted materials including nudity and explicit depictions of sexual activity.
By entering, you affirm that you are at least 18 years of age or the age of majority in the jurisdiction you are accessing the website from and you consent to viewing sexually explicit content.
That’s interesting… It means their demographic data is coming from users’ Google accounts.
They likely have a contract with Google to control how their data can be used.
I believe it’s possible for Google to collect demographic data without a Google account. From the below, they collect data from their doubleclick cookies (they own the data, might be Google accounts), Android device IDs (there’s a decent chance it’s a Google account still), or from an Apple ID (I don’t think this is linked to the Google Account).
They can probably make assumptions on demographics based on browsing history and interests that are pretty darn accurate with enough data (e.g. someone searching for all three of birth control medicine, a nail salon, and Victoria’s Secret has a pretty darn high chance of being a woman).
So no, don’t think it necessarily comes from Google accounts, but I’m sure they have a big contract to ensure Pornhub gets all the appropriate advertising revenue.
https://support.google.com/analytics/answer/2799357
That’s true, but I think they’d store all that data as part of someone’s Google account. Either that or they have a separate type of user just for tracking/targeting.