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Why not? Most people only meaningfully engage with temperature scales when checking weather forecasts. It’s all pretty subjective.
If course there’s a need for Celsius or Kelvin in scientific applications, but that’s not for the overwhelming majority of people.
Surely you’re aware that the overwhelming majority of people do not live in the US. Nearly everyone is fine with Celcius. Billions of people, as opposed to a few hundred million that have been socialised to using the other scale