The company's research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.

Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI.::The company’s research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.

  • Redcedar@lemm.eeEnglish
    38·
    2 years ago

    Well, yeah, everyone else is, too. They’re not gonna let Siri become any more woefully outmatched than it already is, so it’s either adapt or die. Microsoft killed off Cortana recently in favor of their AI program.

    This is just self-maintenance, basically.

      • aDuckk@lemmy.worldEnglish
        31·
        2 years ago

        Apple would be dead if it weren’t for the iPod, which was just a nice mp3 player with a ton of marketing.

      • DeadlineX@lemm.eeEnglish
        1020·
        2 years ago

        Apple created the first laptop with a backlit keyboard. The first laptop milled from a single piece of aluminum. I’m pretty sure MagSafe wasn’t used on laptops before Apple. I think the first anodized aluminum case as well.

        Smart phones before the iPhone didn’t have Apps. And they weren’t all that good. Blackberry had bbm and the business world to make it slightly successful. Windows phone 6? It was fine. Not incredibly special but more useful than a flip phone.

        They’ve consistently had the best notebook display resolutions.

        Their eco system every one talks about not wanting to be locked in? Incredibly innovative. Go from one device to another with no transition. It’s actually a really big convenience feature.

        They also have come up with innovative new ways to make awful desktop computers every couple of years. I guess the Mac mini is fine.

      • silent2k@lemmy.worldEnglish
        722·
        2 years ago

        Innovation is making an invention into a successful product. Before iPhone there were no successful smartphones. Same with ipads.

          • bglad@lemmy.worldEnglish
            817·
            2 years ago

            What you’re saying is technically true but the BlackBerry was mostly a business phone and the iPhone was successful with the consumer market. Also, the iPhones success has dwarfed the BlackBerry’s even at its height. And, calling the 2007 era BlackBerry a smartphone is a little bit of a stretch. It was smarter than the other phones of that era but it was not smart by today’s standards and when we talk about smartphones we’re usually referring to modern phones with touchscreen displays.

          • An_Ugly_Bastard@lemmy.worldEnglish
            418·
            2 years ago

            You said

            But what the iPhone did was put it all into an attractive package that worked really well with Apple’s services.

            And where is the BlackBerry design now. The iPhone design isn’t just an “attractive package.” Back then, there were phones with a stylus, clamshells/sliding designs, and full keyboards. Now any modern smartphone is based off the original iPhone design.

    • maegul (he/they)@lemmy.mlEnglish
      151·
      2 years ago

      I’m not sure Apple has every really been that much about innovation when it comes to core technologies. Their business is at the product level, and given that generative AI is a product market still in flux it makes sense for them to dive into some exploration … especially given that they’re already a natural language AI assistance company.

    • ollien@lemmy.blahaj.zoneEnglish
      71·
      2 years ago

      The cofounder is famously quoted as saying “Good artists copy, great artists steal”, lol

      • TheRealKuni@midwest.socialEnglish
        1·
        2 years ago

        The cofounder is famously quoted as saying “Good artists copy, great artists steal”, lol

        Which, appropriately, is a quote he stole from Picasso.