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I disagree. Flooding the internet with disinformation isn’t that expensive and although it’s probably impossible to measure, I think there’s tremendous potential to sway opinions.
Russian troll farms and bot farms come to mind.
To what you said, I don’t think there would be so much effort if it didn’t work.
This is one example: https://www.nbcnews.com/politics/2024-election/fake-joe-biden-robocalltells-new-hampshire-democrats-not-vote-tuesday-rcna134984
I haven’t researched this or anything, but this kind of thing feels like low-hanging fruit that moves needles.
If you know of any interesting articles or studies about the topic, I’d definitely be interested in them! 🙂