Wendy's Is Introducing Uber-Style 'Surge Pricing'
www.foodandwine.com
Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
    • agitatedpotato@lemmy.world
      16·
      1 year ago

      They will, after everyone tells them how much they hate this, they’ll ‘backtrack’ to higher pricing. They’re letting their first idea eat the hate and resistance so they can execute plan B.

    • Grimy@lemmy.world
      8·
      1 year ago

      I think this is exactly the plan. If the prices are constantly fluctuating, it will be easy to slowly rise them by a bit every week without everyone noticing.

      Boiling frogs is literally becoming a business plan