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Consumers like the Prius because of the addition of the battery and electric motor.
Toyota likes the Prius because it still contains and ICE engine, which they want to keep selling.
it reminds me of the big tobacco playbook when they put filters on cigarettes after people started realising they were not healthy…Toyota stuck a little battery next to their ICE engine and said ‘it’s healthy now!’ and people went with it…for like 30 years.