It’s not splitting hairs, it’s a fundamental difference. My mother and my niece are friends on Facebook but they don’t follow each other on TikTok. Hell most people who are close friends IRL don’t even follow each other on TikTok. There’s no brand cache for old people to ruin its just a tool.

Sure kids will move on to something new eventually, but it’s waaaay more likely to be cause all the ‘eligible for commission’ videos make it feel like the Home Shopping Channel not cause old people (continue to) use it.