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Because classified ads used to pay for the paper.
Heck, ‘The Advertiser’ used to be a popular name for newspapers.
You would sometimes pick up a newspaper specifically for the ads. You might be looking for a job or a car and that was a good starting place.
Back before VCRs were a thing, movies like ‘Deep Throat’ were only available in theaters. The local theaters ran ads for XXX movies on the same pages as the general stuff.