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I’d imagine it’s not practical to do anything on a personal level (aside from personalized ads) unless you really wanna look into one person in particular, so it’s probably more used for market research and whatnot. Easier to do a survey if you don’t have to ask anyone.
Personalized ads aren’t even practical. I’m not careful with data about me, and the targeted ads I see suck. If Google knows so much about me, they really ought to be better at it
Yeah, but still… is there so much money in surveys to actually keep all of that data?