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In this context it’s the Tories and their media supporters complaining and villianising everything progressive in society to appeal to their older voter base who remember it all being so good until these “woke lot” turned up.
Who are they?
Basically anyone who is measured greater than “Ignored” on the “Are you hated by the daily Mail” test - https://www.tomscott.com/usvsth3m/are-you-hated-by-the-daily-mail/
Whoever the right wing press is going after that week.