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Because there’s other cuts on the cow and it would be shameful for that to go to waste. They aren’t using ribeye to male it.
Still silly to pay more for it. If you’re mincing meat you can just add whatever fat ratio you want to it without having to overpay about 10x for the privilege.
It’s not just the fat content. Wagyu fat renders differently and has a different flavour.
You could keep trimmings from wagyu cuts to mix in with the minced meat, but yeah, it would be lost in a burger. Better off rendering the trimmings down to make tallow.