

Friendster was a flash in the pan and didn’t really have much buy-in from corporations, etc. Myspace was only truly popular for about 4-5 years, and even at its peak it never reached Twitter levels of popularity. Even still, the brand was strong enough to be sold and it still exists today. There’s even a streaming service that uses the Napster brand. Sometimes a brand becomes too valuable on its own to let die completely.
You’ll also hear a lot of stories from people in the service industry about cops expecting not to have to pay for food/coffee when they go out to shops, and getting indignant when they are still asked to pay after flashing their badge.