Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session

‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on ‘pause ads’ that show up when a user halts a binge session

  • Objects in SpaceEnglish
    65•9 months ago

    I was subscribed to paramount+ for Star Trek, and occasionally I’d pause to catch Easter eggs or read something on the screen, get a better look at a ship, etc - but all I could see was a shirtless man selling me old spice. It was actually really frustrating.

    • @[email protected]English
      9•9 months ago

      They could have definitely implemented it better. What comes to my mind is showing the ad only when the shiw is stopped and mouse was inactive for 5 seconds. This way, you could just jiggle your mouse a little when trying to catch those easter eggs. Not ideal, but much better than regular ads IMO.

      • @ReallyActuallyFrankensteinEnglish
        12•9 months ago

        That’s a reasonable compromise, but it’s actually in direct conflict with the ad-sales team’s goals because they want to verify to advertisers that you are actually watching. Which means it’s unlikely to happen.

      • LaggyKarEnglish
        9•9 months ago

        There is no mouse unless you’re watching on a PC