Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session

‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on ‘pause ads’ that show up when a user halts a binge session

  • @ReallyActuallyFrankensteinEnglish
    12•8 months ago

    That’s a reasonable compromise, but it’s actually in direct conflict with the ad-sales team’s goals because they want to verify to advertisers that you are actually watching. Which means it’s unlikely to happen.