For gaming, you’ve got Steam, which is pretty close to the ideal legit content delivery service. You don’t even necessarily have to pirate in order to demo games if you’re comfortable paying up front and making a decision within 2 hours.

Nothing similar exists or has existed for TV/Movies. Netflix was pretty good for a while, but you’ve never had the option to download the content to your own hard drive. Now you’re not even allowed to log in to your account on as many devices as you want.

Give me a service that’s a free storefront where I can pay a one-time fee for content that I’m actually interested in and download it to my hard drive as many times in as many places as I care to. Bonus points if I can stream to other devices that I’m logged in to and lend my purchases to my friends & family like I can with Steam. I don’t care if there’s DRM in the form of me having to log in to actually use the content if I can use it the way I want.

There is no way they could possibly know the percentage of Pirates to do that. Just because it occurs doesn’t mean there aren’t countless people who do it for free things. It’s also important to remember that those claims come from advocates, so you need to take it with a ton of caveats/pinches of salt. They have a pretty strong incentive to make that case.