I sort of work in the industry so I feel like publishers are pretty important in getting your game out there. You, as a developer, want to focus your energies in making the best game possible. To make a game successful, there is a whole gamut of tasks which are necessary but are a pain to do such as finding a QA team, finding someone to do localisation, porting your game to other platforms if needed, marketing, and in a good bunch of cases providing funding.
The last part is where things get ugly. Because publishers are the ones who are giving you the money to complete your game, you are naturally beholden to the timelines and goals that they set. Good publishers listen to the developers because good games make good money. Then there are fucks like Sony management here and whoever was at embracer group who have never played a game in the last ten years and are in the position because of their MBA degree. There are a bunch of decent publishers out there like Devolver but naturally they are going to be picky with their titles. For the vast majority, going with whoever is going to give you the money and support is the way forward.
I don’t know if you meant it with a /s or not but I would like to point out the entire rage around early access or alpha releases.
Other than that, having fans do things like these is something I don’t think any developer would want to do primarily because contracts ensure accountability. As a developer, I have no way of knowing if the Spanish dub you made of my game is full of racial slurs or not. Similarly, if I launch my PS game on switch in the future, and it’s absolutely abysmal, I would be the one on the firing block and rightfully so because I am the one who is bound to make money off of it. Shouldn’t that mean I go with someone who has expertise in doing these things?
I personally am not aware of the mana series so I might not fully understand your argument, so you should feel free to educate me, but I believe it might be more of an exception with things going right instead of the countless ways it could go wrong.
I would also like to disclaim that I have no love for publishers and more often than not, they are despicable suits. However, this is the reality of the video games industry which isn’t changing in the near future (but I sure hope it does further down the line).
They find funds and provide marketing, which is astonishingly expensive. I’m not in games, but I do work in a marketing adjacent function. The budgets needed even to do very small marketing exercises are really unbelievable. Campaigns exceed my yearly salary regularly, and we are not doing anything like consumer marketing which I imagine is significantly worse.
Not to justify publisbers’ behaviour, but this is partially why they have such stringent demands, I suspect. I assume they are getting some kind of funding or something from the PSN connection, which funds both the game and the marketing needed to make it a success.
Visibility bias. Bad news makes headlines faster then good news or “everything’s fine” news. New Blood hasn’t done anything fucked and everyone seems fine with them for instance.
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I sort of work in the industry so I feel like publishers are pretty important in getting your game out there. You, as a developer, want to focus your energies in making the best game possible. To make a game successful, there is a whole gamut of tasks which are necessary but are a pain to do such as finding a QA team, finding someone to do localisation, porting your game to other platforms if needed, marketing, and in a good bunch of cases providing funding.
The last part is where things get ugly. Because publishers are the ones who are giving you the money to complete your game, you are naturally beholden to the timelines and goals that they set. Good publishers listen to the developers because good games make good money. Then there are fucks like Sony management here and whoever was at embracer group who have never played a game in the last ten years and are in the position because of their MBA degree. There are a bunch of decent publishers out there like Devolver but naturally they are going to be picky with their titles. For the vast majority, going with whoever is going to give you the money and support is the way forward.
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I don’t know if you meant it with a /s or not but I would like to point out the entire rage around early access or alpha releases.
Other than that, having fans do things like these is something I don’t think any developer would want to do primarily because contracts ensure accountability. As a developer, I have no way of knowing if the Spanish dub you made of my game is full of racial slurs or not. Similarly, if I launch my PS game on switch in the future, and it’s absolutely abysmal, I would be the one on the firing block and rightfully so because I am the one who is bound to make money off of it. Shouldn’t that mean I go with someone who has expertise in doing these things?
I personally am not aware of the mana series so I might not fully understand your argument, so you should feel free to educate me, but I believe it might be more of an exception with things going right instead of the countless ways it could go wrong.
I would also like to disclaim that I have no love for publishers and more often than not, they are despicable suits. However, this is the reality of the video games industry which isn’t changing in the near future (but I sure hope it does further down the line).
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They find funds and provide marketing, which is astonishingly expensive. I’m not in games, but I do work in a marketing adjacent function. The budgets needed even to do very small marketing exercises are really unbelievable. Campaigns exceed my yearly salary regularly, and we are not doing anything like consumer marketing which I imagine is significantly worse.
Not to justify publisbers’ behaviour, but this is partially why they have such stringent demands, I suspect. I assume they are getting some kind of funding or something from the PSN connection, which funds both the game and the marketing needed to make it a success.
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True, but then we’d rely heavily on word of mouth to learn about anything new, in a world without marketing.
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lol.
no downsides?
you mean, you LIKE “influencers”?
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you don’t get it. influencers are “word of mouth”. they are professional word-of-mouthers, effectively.
episode one of “Welcome to Paradox”. Enjoy :-)
So PSN gives them the money needed to make up for the damage caused by PSN?
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Visibility bias. Bad news makes headlines faster then good news or “everything’s fine” news. New Blood hasn’t done anything fucked and everyone seems fine with them for instance.
I love how your claim to fame is being ignorant about the gaming industry, and being on online forums all the time.