They find funds and provide marketing, which is astonishingly expensive. I’m not in games, but I do work in a marketing adjacent function. The budgets needed even to do very small marketing exercises are really unbelievable. Campaigns exceed my yearly salary regularly, and we are not doing anything like consumer marketing which I imagine is significantly worse.
Not to justify publisbers’ behaviour, but this is partially why they have such stringent demands, I suspect. I assume they are getting some kind of funding or something from the PSN connection, which funds both the game and the marketing needed to make it a success.
Visibility bias. Bad news makes headlines faster then good news or “everything’s fine” news. New Blood hasn’t done anything fucked and everyone seems fine with them for instance.
They find funds and provide marketing, which is astonishingly expensive. I’m not in games, but I do work in a marketing adjacent function. The budgets needed even to do very small marketing exercises are really unbelievable. Campaigns exceed my yearly salary regularly, and we are not doing anything like consumer marketing which I imagine is significantly worse.
Not to justify publisbers’ behaviour, but this is partially why they have such stringent demands, I suspect. I assume they are getting some kind of funding or something from the PSN connection, which funds both the game and the marketing needed to make it a success.
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True, but then we’d rely heavily on word of mouth to learn about anything new, in a world without marketing.
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lol.
no downsides?
you mean, you LIKE “influencers”?
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you don’t get it. influencers are “word of mouth”. they are professional word-of-mouthers, effectively.
episode one of “Welcome to Paradox”. Enjoy :-)
So PSN gives them the money needed to make up for the damage caused by PSN?
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Visibility bias. Bad news makes headlines faster then good news or “everything’s fine” news. New Blood hasn’t done anything fucked and everyone seems fine with them for instance.