This is an example of it going poorly but advertisers to an extent do it on purpose. Kool-aid gets used to refer to powdered drink mixes like band-aid is used to refer to adhesive bandages and, in some regions, coke is used to refer to soda in general. The idea is to become so associated with the concept as to overshadow the competition.
At the same time, lawyers also fight the phenomenon because if your product name becomes the concept itself it loses all trademark enforcement. There’s a chart posted on this site somewhere that shows words losing trademark status because of court rulings, but I guess I didn’t save it. The term is “genericized trademark”.
“While initially gleeful at the imminent damage to his competitor’s brand, Kool-Aid Man would soon be confronted with the irony inherent in his own vast advantage in consumer mind-share.”
wrong mascot. youre looking for whatever flavor-aid uses.
e. maybe kool aid man here is late to the party?
Yeah, I believe that straw would commit mass murder.
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Nope just the right amount of Grape
Oh, that straw wouldn’t be doing that, just plain old mass murder.
TIL, all popular references are wrong then
youre not alone. this is a common misconception because of the catchphrase created at the time ‘drinking the kool-aid’
This is an example of it going poorly but advertisers to an extent do it on purpose. Kool-aid gets used to refer to powdered drink mixes like band-aid is used to refer to adhesive bandages and, in some regions, coke is used to refer to soda in general. The idea is to become so associated with the concept as to overshadow the competition.
At the same time, lawyers also fight the phenomenon because if your product name becomes the concept itself it loses all trademark enforcement. There’s a chart posted on this site somewhere that shows words losing trademark status because of court rulings, but I guess I didn’t save it. The term is “genericized trademark”.
“While initially gleeful at the imminent damage to his competitor’s brand, Kool-Aid Man would soon be confronted with the irony inherent in his own vast advantage in consumer mind-share.”
You’d think Jim Jones would’ve been able to afford the good stuff, but I guess cult leaders don’t make as much as I would’ve thought.