• originalucifer
    link
    fedilink
    84
    edit-2
    7 months ago

    wrong mascot. youre looking for whatever flavor-aid uses.

    e. maybe kool aid man here is late to the party?

      • originalucifer
        link
        fedilink
        377 months ago

        youre not alone. this is a common misconception because of the catchphrase created at the time ‘drinking the kool-aid’

      • @21Cabbage
        link
        English
        87 months ago

        This is an example of it going poorly but advertisers to an extent do it on purpose. Kool-aid gets used to refer to powdered drink mixes like band-aid is used to refer to adhesive bandages and, in some regions, coke is used to refer to soda in general. The idea is to become so associated with the concept as to overshadow the competition.

        • @[email protected]
          link
          fedilink
          47 months ago

          At the same time, lawyers also fight the phenomenon because if your product name becomes the concept itself it loses all trademark enforcement. There’s a chart posted on this site somewhere that shows words losing trademark status because of court rulings, but I guess I didn’t save it. The term is “genericized trademark”.

    • @[email protected]
      link
      fedilink
      English
      17
      edit-2
      7 months ago

      “While initially gleeful at the imminent damage to his competitor’s brand, Kool-Aid Man would soon be confronted with the irony inherent in his own vast advantage in consumer mind-share.”

    • @[email protected]
      link
      fedilink
      67 months ago

      You’d think Jim Jones would’ve been able to afford the good stuff, but I guess cult leaders don’t make as much as I would’ve thought.