Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

  • @pantyhosewimp
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    71 month ago

    When I’m feeling wildly self-destructive, and my impulse control drops to zero, and I happen to be hungry, I might grab something from McDonalds, and I’m always shocked at how many other people are there. A lot of you are trapped so deep in corporate propaganda I don’t think there’s hope of escape for you.

    Like, one guy lists how to make a burger with groceries because he can’t imagine anything else. And other folks are like: this is how poor people eat. Some else is like: Rice-a-Roni and hot dogs are the cheapest thing i could find; as if you don’t know what price per pound is. When I was so poor I couldn’t afford enough calories to maintain weight, I ate plain rice that I boiled and threw cheapest cheese on top; apples and frozen broccoli too. Only time I had a good BMI, ironically.

    Some big plurality of our population is hypnotized & drugged to be thinking fast food is ok. What is wrong with so many people? Don’t let it end like this, please. Assume you are a brainwashed pig on a work treadmill of death. How are you going to get off of it? Like that’s the start of your real-life puzzle adventure video game. Now go! You have just pressed “Start”.