Sure, it still won’t have genuine utility for everyday use, but it will have a rabid fandom who want to be cool to the point of justifying overpriced hardware with weak arguments that reduce to “because I just lile Apple.”
Sounds like a successful product launch, good enough to justify a second product in the line.
The rich flexing inspires desire. People don’t want a Lamborghini because it is the best car, they want a Lamborghini because they envy people who have one.
Go do the demo. It is honestly really impressive. Had no intention of doing it, I’m not the target demographic or audience, but I was there to get a battery replaced and while I waited they did it. My jaw dropped at least twice.
I’m at a loss for the kind of things it can do for me day-to-day right now (and yeah, they have to come up with good selling points there), but for a virtual desktop I’d be there if it were cheaper. But you kinda see where they’re heading - glasses where you could read the web, check weather, watch tv, or play games, the UI, and the phone is just a computing brick that sits in your pocket all day
The “aspirational brand” value is a bit of Apple-ception, though. The really, really, luxury-level wealthy people buying Vision Pro, to inspire the just really wealthy people to buy the Vision Basic or whatever it’s called. It still is the price of the highest-end iPhone, and it’s far less functional.
I wouldn’t be surprised if they treated the Vision Pro as Apple’s version of the beta product - top-down rather than bottom-up testing.
Valid point, but have you considered “Apple”?
Sure, it still won’t have genuine utility for everyday use, but it will have a rabid fandom who want to be cool to the point of justifying overpriced hardware with weak arguments that reduce to “because I just lile Apple.”
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Sounds like a successful product launch, good enough to justify a second product in the line.
The rich flexing inspires desire. People don’t want a Lamborghini because it is the best car, they want a Lamborghini because they envy people who have one.
Go do the demo. It is honestly really impressive. Had no intention of doing it, I’m not the target demographic or audience, but I was there to get a battery replaced and while I waited they did it. My jaw dropped at least twice.
I’m at a loss for the kind of things it can do for me day-to-day right now (and yeah, they have to come up with good selling points there), but for a virtual desktop I’d be there if it were cheaper. But you kinda see where they’re heading - glasses where you could read the web, check weather, watch tv, or play games, the UI, and the phone is just a computing brick that sits in your pocket all day
The “aspirational brand” value is a bit of Apple-ception, though. The really, really, luxury-level wealthy people buying Vision Pro, to inspire the just really wealthy people to buy the Vision Basic or whatever it’s called. It still is the price of the highest-end iPhone, and it’s far less functional.
I wouldn’t be surprised if they treated the Vision Pro as Apple’s version of the beta product - top-down rather than bottom-up testing.
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I don’t want a Lamborghini, what does that mean?
Your calves are defined and your bank account can barely hold a comma?
Accurate.