Kamala Harris has a new advertising push to draw attention to her plan to build 3 million new homes over four years, a move designed to contain inflationary pressures that also draws a sharp contrast to Republican Donald Trump’s approach.

Harris, the Democratic nominee for president, highlights her plan in a new minute-long ad that uses her personal experience, growing up in rental housing while her mother had saved for a decade before she could buy a home. The ad targets voters in the swing states including Arizona and Nevada. Campaign surrogates are also holding 20 events this week focused on housing issues.

In addition to increasing home construction, Harris is proposing the government provide as much as $25,000 in assistance to first-time buyers. That message carries weight at this moment as housing costs have kept upward pressure on the consumer price index. Shelter costs are up 5.1% over the past 12 months, compared to overall inflation being 2.9%, according to the Bureau of Labor Statistics.

“Vice President Harris knows we need to do more to address our housing crisis, that’s why she has a plan to end the housing shortage” and will crack down on “corporate landlords and Wall Street banks hiking up rents and housing costs,” said Dan Kanninen, the campaign’s battleground states director.

  • BlackLaZoR
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    103 months ago

    3 million homes

    Not happening. She’s trying to win the votes by implying she can reduce prices of homes, but she knows this won’t happen. She lies into your faces

    • theprogressivist OP
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      3 months ago

      I’m sure you feel like you’re correct with your armchair analysis. But that’s just your feelings behind the matter, which we all can throw in the trash.

    • @[email protected]
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      193 months ago

      This would reduce the price of homes. Hell… even just announcing this plan might have an impact. I know I would be sweating if I were an investment organization that’s been buying up houses.

      • BlackLaZoR
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        43 months ago

        I know I would be sweating if I were an investment organization that’s been buying up houses.

        It’s the exact reason why she’s going to fail. This is a metric ton of current homeowners votes to be lost, and another metric ton of political enemies to be made.

        • OhStopYellingAtMe
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          3 months ago

          I’m a current homeowner and the idea of 3 million more new homes makes me very excited! This plus the credit for first time buyers is definitely what we need. Bolstering the middle class helps everyone.

          • BlackLaZoR
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            13 months ago

            Imagine other home owners who have 30y mortgage on them. They’ll be so happy their house drops in value.

            It’s great that you own your house - but that’s your perspective.

            • @[email protected]
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              103 months ago

              Treating a home as an investment vehicle is a big part of the problem. It’s a place to live, not a market dice roll.

            • @[email protected]
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              83 months ago

              I have a 30 year mortgage. I would be happy to lose value in my home if it helps other people get their own. It’s not even a close contest.

        • Tiefling IRL
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          113 months ago

          Get the fuck outta here with your “fuck you I got mine” mentality

          • BlackLaZoR
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            13 months ago

            Get the fuck outta here with your “fuck you I got mine” mentality

            Where did you get that from?

            • Tiefling IRL
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              93 months ago

              Your claim that homeowners will vote against Kamala because they don’t want new homes to be built is very FYIGM

              • BlackLaZoR
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                23 months ago

                It’s not that they don’t want new homes, but that falling prices would impact them negatively. This is more nuanced. For everyone who has mortgage, falling price of their home can be a diesaster

                • Tiefling IRL
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                  3 months ago

                  So we should continue to hold 44 million renters and half a million homeless hostage to prevent some people’s investment vehicles from losing value? Womp.

                • queermunist she/her
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                  53 months ago

                  It’s only a disaster if your home is an investment vehicle, which housing really shouldn’t be.

        • @[email protected]
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          33 months ago

          Every homeowner I know is interested in more volume on the market. Most homes are way in the black on value but homeowners feel unable to sell or move due to high rates and low inventory.

          3 million homes won’t make a serious dent in value but will help the market unlock so people can make changes

      • BlackLaZoR
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        43 months ago

        No, I’m saying there will be no more supply than it is now. She ain’t building these homes

          • BlackLaZoR
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            33 months ago

            Government incentives don’t decrease price of anything. If you want to buy a car with price tag of 100k and your good friend pays 30k for you so you pay just 70k, that doesn’t make car any cheaper. It still costs 100k.

            Same with housing.

                  • BlackLaZoR
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                    13 months ago

                    Real Estate and builders have a lot of lobbying money to keep their assets at high value.

                    This is probably why it didn’t happen, and why it won’t happen

            • @[email protected]
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              33 months ago

              I think we can all agree the government subsiding essential needs is a good thing.

              Many more folks would have a chance at ownership of the 70k vs the 100k and if we change the object from a car to a hypothetical essential good, that’s and essentially good thing to expand the group of people accessing it

              • BlackLaZoR
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                13 months ago

                Except this is wasteful. It just took 30k that otherwise would be spent on something else, and spent that on a car. Someone else lost 30k of sales.

                  • BlackLaZoR
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                    13 months ago

                    You’re only worried about your own bottom line.

                    First, being worried about my own bottom line is my sacred right.

                    Second, moving money like this is very similar to the broken window fallacy. Wealth is wasted in the end

                • @[email protected]
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                  23 months ago

                  I have changed the topic from a car, and highlighted that the subsidy dollars should be used on more critical things. Ya know, like housing.

                  There’s no waste then , because people need homes, and the subsidy allows more people to access them

            • Verdant Banana
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              13 months ago

              just like the factories that get tax breaks because they hire people does not translate to people making living wages