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I think it’s a way for Streamers who go live infrequently can still provide updates and content without forcing their fans to follow them on Twitter. I agree though if a Streamer is going live 4 hours a day everyday why would they create shorts?
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It’s not just beneficial for Twitch, it can be easier for users, too. Right now, if I want to get updates from all of my favourite Twitch streamers, because it can’t be done through Twitch itself, I need to have accounts on Twitter, Discord, Instagram, YouTube, Mastodon and Reddit. And I maybe don’t even care about their networking, memes, politics, random food photos, or whatever, I might just want to see them saying, “hey, I’m doing a special stream at this date/time” so I know to tune in.
Over a decade ago, I wanted SoundCloud to implement basic text statuses so musicians I followed could just announce things like upcoming releases, that they were working on an album, that they had a tour coming up, etc. They never did, and it still feels like a missed opportunity to me. I want a way to get useful announcements from creators I’m interested in without having to sift through all the noise and without having to use 15 different platforms.