Their entire business model here is to maintain the whales who play at the top 1% level of Great Rifts that spend the most time in the game.

When that’s your business model, you can’t let players get too strong without having to spend a lot of time in the game. Because getting strong is the goal, so the more time you spend, the more invested you get, the more likely you are buying these extra things.

They need to feel stronger than others. So they can justify the time spent. But when everyone can be superman. Well, then no one is superman.