This website contains age-restricted materials including nudity and explicit depictions of sexual activity.
By entering, you affirm that you are at least 18 years of age or the age of majority in the jurisdiction you are accessing the website from and you consent to viewing sexually explicit content.
Important to note that the 30% cut is also only on developers that bring in >$1M in revenue from the App Store and in app purchases. Which is less than 1% of developers.
For those under $1M it’s only 15%, which is on par or cheaper than what developing your own payment processing or to use another third party processor.
15% is not cheaper than using your own payment processor, don’t be silly. Stripe costs me around 3% and can be set up in five minutes.
Stripe standard is 3% plus 30 cents per transaction.
If your app costs $1 or you IAP costs $1, stripe would cost you 33 cents for that transaction. Or 33%.
To get down below 15% total you would need to have your average transaction would need to be $2.50 or higher.
The average app price on the App Store is 88 cents. https://www.statista.com/statistics/267346/average-apple-app-store-price-app/
And the median in app purchase is about $1.30. https://techcrunch.com/2022/09/13/apples-in-app-purchase-prices-jumped-40-year-over-year-likely-tied-to-privacy-changes/
The vast majority of developers would pay more to use something like stripe.
Is that using free apps to bring the average down?
How many purchases were actually made at such rates? Apple has a credit system last I checked which means the fee could be taken for a higher amount, bringing that commission down hugely.
I can’t see that number mentioned.
It’s in one of the charts
Ah it’s on one with a percentage on the other side, didn’t see that. Are purchases individual card ones or from credit, I wonder?
deleted
No, Apple only charges commission on purchases within the app using apples system. You can implement your own and tell people to make a purchase they need to go to your website.
That’s what Netflix has always done as one example.
deleted
The article isn’t exactly clear, but it seems like Apple is going to allow third party processing for in app purchases now alongside using the App Store payment system, which will be subject to the App Store fee plus whatever the third party processing fee is, but linking to an external website will not. Apple is requiring information about revenue generated from third party payment systems within the app to set the appropriate App Store fee. 12 or 27% now down from 15 and 30%.
They are also explicitly going to allow apps to link to external websites for payment processing, which won’t be subject to any App Store fee.